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The sweatshirt has been around for ages it seems – since the 1970s or before. A period of over 40 years is a long time in the fashion industry, long enough for a trend to develop, die away, make a comeback and repeated that cycle over and over again. So how does the humble women's sweatshirt compare against that expectation? Does it follow the page of other mainstream casual garments? It has certainly never died and disappeared completely, so does that make it one of the more resilient garments in the female wardrobe? It probably does.From original appearances as a purely sports-orientated piece of clothing, the sweatshirt quickly became appreciated for its casual comfort, easy care requirements and opportunity for colour and design alternatives, which effectively presented a blank canvas for branding, advertising, sports kit and individual customising.Some of the first companies to take advantage of the sweatshirt's popularity were the big sports fashion names. As sport was the first arena many people saw these items and the association was already there to be built on. Adidas, Nike, Umbro were some of the first but have been followed by others such as Puma and more specialised sports brands like Canterbury, ASICS, Salomon and Brooks. More traditional fashion brands were quick to recognise this additional market and big names like Levi's, Wrangler, Gap, Gant and others have all offered sweatshirt derivatives in their ranges for many years.For females, the market expanded even further with women-focussed brands such as Donna Karen, French Connection, ?,? all using the sweatshirt as part of a sporting line of co-ordination garments that included pants and all kinds of matching accessories. The demand for sweatshirts boomed and started to infiltrate every area of fashion. The high-end fashion labels were not to be left out either and the simple sweatshirt completed its rise to fame from athletic casualness to couture fashion icon when marks like Armani, Chanel, Karen Millen, Dolce and Gabbana and Elle Sport have all tested the market with their own take on the sweatshirt. These high-end items may have started with a plain jersey fabric but their finished items bear little resemblance to the Nike versions once they are embellished with gold or silver branding and detailed customisations. It is these designer sweatshirt items that are amongst the most sought after in vintage fashion stores too. Of course while a top quality Nike sweatshirt from the eighties will always find an owner, a designer fashion label brings a whole new price point into consideration.Next came the commodity end of the market, where sweatshirts were used as uniform items for retail assistants, gardeners, lifeguards, bus drivers, cleaners and then came the move into school uniform for which the sweatshirt was perfect – now millions and millions of sweatshirts are worn, dirtied, washed and re-worn on a regular cycle every week. The evolution was complete, from the backs of footballers, through catwalk models to the playground accessory.,Its Christmas season… A time to celebrate and exchange plenty of gifts! Christmas is the peak time to go clothes and jewelry shopping; the best time of the year to splurge into the mood of festivity and limitless shopping.Everyone loves to present kith and kins with exquisite and uniquely designed diamond jewelry to express their love and care. 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